College Scholarship Essay - Part 1 - When I Review Paragraph Structure

College Scholarship Essay - Part 1 - When I Review Paragraph StructureHow do you go about writing a college scholarship essay when you first review paragraph structure? You get confused by the information you have. Here are some ideas that might help.If you just read a college scholarship essay and looked at the paragraph structure, you probably started thinking. Just think about how much more complex this is than a business plan. It is difficult to write even if you do know the principles of writing.However, there are four tips that might help you if you just read a college scholarship essay and looked at the paragraph structure. These are. A good college scholarship essay should follow paragraphs that lead to a conclusion.The first paragraph should include a question and answer statement. This is followed by a statement of conclusion. Then a paragraph ends with a conclusion. Now, what are the principles that govern the rules of a good college scholarship essay?Well, the first princ iple is that the statement of conclusion should be as short as possible. The sentence 'We had a wonderful time at a friend's house...' is not good enough. It should be shortened and finally concluded with 'I recommend that you make plans to visit a friend of his in his/her home.'Next, you want to establish a reason statements. Most college scholarship essays have one or two. The purpose of the statement is to say why you are the best person for the job. You do not need to spend too much time on it but at least one or two words should explain your motivation.Finally, you want to follow the paragraphs. All you need to do is get the statement of the conclusion at the beginning of the paragraph. The rest of the paragraphs follow from the statement of the conclusion.Follow the paragraphs, follow the sequence of the paragraphs and you will be able to write a good college scholarship essay. Follow these rules and soon you will be the college scholarship writer that makes a lot of money.

BCE Persuasive Essay Topics - Powerful Writing Techniques

BCE Persuasive Essay Topics - Powerful Writing TechniquesUsing 'bce' is another way to persuade people to give you their money or services. This technique uses words that relate to your topic to drive your point home. It is also known as a 'breather'self-conscious' topic.The best part about BCE is that you do not have to give the same information over. Instead, you can use a sub topic of your topic. In BCE, it is best to have two or three distinct topics so that it can be easier to use. It can also be easier to write because of the positive response you get to your topic.The methods that you use in BCE persuasive essay topics are important because the point of the essay is to convince people of your point of view. They cannot just take a course of action based on it. It can also give your readers an idea about what you would like them to do and what it means to you. It may also be helpful to create illustrations to illustrate the points that you want them to take away from your essay .You can also use BCE persuasive essay topics to help your audience understand and come to terms with your point of view. This makes your argument stronger because you can appeal to their instincts. You can also use this technique to sway people's perspective if you have the right amount of exposure to it. Again, you have to make sure that your audiences don't become too used to the arguments. As long as your persuasive essay topics is effective, you are going to get them to listen to you again.The next thing you have to do is to have a target audience in mind. If you are writing for a class or a school, you can use the topic that relates to their theme or curriculum. If youare writing for the business world, you can include a key point that will help them to see the advantages of your ideas.You have to take some time to determine what your own personal interests of your audience are. You should also know what type of person you are targeting in writing your essay. You can also use your reading habits to determine who your audience is.The best way to improve your writing style in BCE persuasive essay topics is to use an approach that relates to your audience. Writing for someone else's needs can be more effective in getting the audience to relate to your essay.

Fighting For Freedom Through The Decades - 2260 Words

Fighting for Freedom: Through the Decades â€Å"The true soldier fights not because he hates what is in front of him, but because he loves what is behind him.† -G.K. Chesterton G.K. Chesterton’s quote relates to every war that the United States has ever fought; from the Revolutionary War all the way up through the Iraq and Afghanistan Wars. Most wars are not fought out of hatred, but because soldiers are protecting civilians throughout their country. Soldiers stand as a guard and create a barrier between the enemies and loved ones. The third and fourth longest wars ever fought by the United States Armed Forces were the Iraq War and World War II. Both wars were fought with all branches of the military — utilizing significant amounts of Army soldiers and airmen. To obtain soldiers for World War II the United Stated implemented a draft. Young men hoping for a particular position in the military specifically volunteered their services for that position, such as flying in the Army Air Corp. World War II lasted for three years and eight months drafting approximately ten million men into the military. These soldiers were from all walks of life, all parts of the country, and ranged from eighteen to twenty-five years old. Contrary to World War II, the Iraq War did not have a draft to fill its ranks with soldiers. This war was fought by an all-volunteer army, which means that every one of the 300 thousand soldiers willingly signed up to fight for the United States. ThisShow MoreRelatedUS Military and the War in Afghanistan1541 Words   |  6 PagesAfghanistan. Soldiers and families are beaten and tired after this decade of combat and losses no one can even understand. These losses and brokenness is why it is time to withdraw troops from Afghanistan and bring them home in a steady and slow pattern or increments. Closing out a combat and war zone takes a lot of planning, preparation, training and cooperation from all Allied forces and host nations; Afghanistan is no different. A decade of war needs to come to an end and Afghanis need to take chargeRead MoreNelson Mandela, Harriet Tubman, And Patrisse Cullors1500 Words   |  6 PagesRights- noun: the rights of citizens to political and social freedo m and equality. Nelson Mandela, Harriet Tubman, and Patrisse Cullors all share one common trait: civil rights and protecting the freedom of others. Nelson Mandela fought for freedom against the apartheid in South Africa, and was a philanthropist who served as President in South Africa. Harriet Tubman was abolitionist, armed scout and spy, who helped hundreds of slaves escape through the Underground Railroad during the Civil War. PatrisseRead MoreCivil Rights And Nelson Mandela1375 Words   |  6 PagesRights- noun: the rights of citizens to political and social freedom and equality. Nelson Mandela, Harriet Tubman, and Patrisse Cullors all share one common trait: civil rights and protecting the freedom of others. Nelson Mandela fought for freedom against the apartheid in South Africa, and was a philanthropist who served as President in South Africa. Harriet Tubman was abolitionist, armed scout and spy, who helped hundreds of slaves escape through the Underground Railroad during the Civil War. PatrisseRead MoreA Free And Home Of The Brave : The Freedom And Its Modern Day Reality1500 Words   |  6 Pagesstar and stripe. However, the promises of freedom that are established during a country’s eager beginnings rarely come into play in the manner in which they are intended. Flags are meant to be a representation of the ideals of a free country; however, flags are often a facade for the unsettling inequalities that exist within a nation. In the young country of Eritrea, the road to freedom and its modern day reality exhibits obvious discrepancies in the freedoms that were promised. There are global parallelsRead MoreRevolt Of The 18th Century1388 Words   |  6 PagesAlthough this was true, a few decades later during the 1810’s and 1820’s this Spanish domain, was calling for independence. This desire came about thanks to French invasion of Spain and the capturing of the king which brought many changes to the area. These changes include, the c reation of juntas to maintain dominance in the absence of the king, which gave the americanos a slight touch of sovereignty, the creation of the Constitution of 1812 which allowed the freedom of the press, and made Spain aRead MoreThe Vietnam War and Its Effects on Society During the 1960s1594 Words   |  7 PagesThe 1960s were a time of radical change in the society of America. A sense of liberalism could be felt though out the counting during the middle of the decade. The infamous Vietnam War and the new alternative culture were pushing the United States towards a time of liberalism and a nationwide rebellion against the social norms. The first combat forces were sent to Da Nang in 1965, by a formally anti war President, Lyndon B Johnson. The question of why the United States was engaging in a war betweenRead MoreThe Fall Of Patriotic Ideals1535 Words   |  7 Pagessoldiers were fighting to protect the people of the world from the threat of fascism. The people of Europe had been plagued by the rising threat of Nazi Germany, which had conquered nearly all of Europe by 1942. The people of Southeast Asia had been plagued by the rising threat of Imperial Japan. The American people fought to protect freedom and democracy throughout the world. This protection of freedom and democracy also fostered pro-American opinions, as they were fighting to provide freedom and democracyRead MoreTrue Feminism : Equality For All1497 Words   |  6 Pagesin a better position than they ever have been in American history, or the history of the world, but the goal has still not yet been met. Freedom fighters advocating for the equality of both genders are still very much a part of everyday life, and will continue to be until equality is realized. However, over the past few decades, certain portions of these freedom fighters have arisen to be a separate movement altogether under the guise of feminism. These â€Å"radicals† seem to have an ulterior motive,Read MoreIn The Early To Mid-1900S America Was Faced To Go Through1266 Words   |  6 Pagesmid-1900s America was faced to go through wars and racial discrimination. Intolerance towards race and religion continued for years before the U.S. entered World War 2. But after WWII America lead the path for change. Book authors Thomas Bruschino and Derek Charles Catsam both explain the change that forged America to the America it is today. The books of Bruschino and Castam; A nation forged in war, freedom main line: the journey of reconciliation and the freedom rides. Bruscino writes of the timeRead MoreThe American National Anthem By Francis Scott1075 Words   |  5 PagesBritish attacked Fort McHenry with an endless array of explosions. However, in the morning, Key writes about the brilliance of the survival of the American Flag upon Fort McHenry. Francis Scott Key composed, â€Å"Whose broad stripes and bright stars, through the perilous fight†¦ were so gallantly streaming† (â€Å"The S tar-Spangled Banner†). This symbolism of the strength of the American Flag, reflected upon in Keys’ lyrics, became the National Anthem a century later (Klein); and is still respectively sung

Legal Case for ASIIC vs. Adler - MyAssignmenthelp.com

Question: Write about theLegal Case for ASIIC vs. Adler . Answer: The case of ASIIC vs. Adler is very unique and complicated as well. This case consists of various breaches of duties given in the corporation act 2001. In this case, directors, duties, their legal position, business judgment rules and statutory duties to act in good faith and for proper purpose have been taken into consideration (Bainbridge, 2002). This case is revolving around the Alder who was Non- Executive director of HIH. Williams was the director and CEO Company and Dominic Federal were the director and financial controller. The case was held for the misconduct in shares of other associated company and these three directors were liable for the conflict of related party transactions. It was given that Adler made AEUT to buy various investments amounted to more than 3 million dollars from his company. In this AEUT held that all the directors of company contravened all their duties (Clarke et al, 2003). In addition to this, duty provisions and directors duties given corporation ac t were also contravened as per the rules and regulation given for related party transactions in corporation act. It was held that all the directors act without holding meeting and passing resolution. Adler incorporated new company and enter into transactions with the company for his personal benefits. (Beans, 2007).He acquired three unlisted technology investment to PEE and unsecured loans from AEUT. In addition to this, Williams also breached his position by authorizing the ten million dollars payment by not following proper procedure (El Vault, 2003). In this case it was held that, it is their duty to follow all the rules and regulations for smooth running of business. After hearing all the facts and rules of this case, Tribunal ban Adler from acting as director of company for twenty years and provided that all the members and employees should follow all the laws, rules and regulation given in corporation act otherwise heavy penalties would be imposed on them (Hill McDonnell, 20 12). After analyzing all the facts and rules of this case, it was held that Adler had used his position for his personal gain and also breached various duties and laws which are given in corporation act. Therefore, he was banned from being a director in current and other companies for at least 20 years. On the other hand, William was also held liable for doing misuse of information and for helping Adler in his ill- intentioned. In the hand, Supreme Court penalized directors associated in this act and imposed heavy penalties for violation of corporation act (Lee Swartz, American Bar Association, 2007). Adler was banned from being a directors for 20 years while, on the other hand, William was disqualified from being a directors for at least 10 years. These penalties were necessary to teach them the outcome of violation of laws and regulations (Bainbridge, 2015). References Bainbridge, S. (2015).Corporate Law. West Academic. Bainbridge, S. M. (2002).Corporation law and economics. New York, N.Y: Foundation Press. Clarke, F. L., Dean, G. W., Oliver, K. G. (2003).Corporate collapse: Accounting, regulatory and ethical failure. Cambridge [u.a.: Cambridge Univ. Press. El, K. Z., Vault (Firm). (2003).Vault guide to corporate law careers. New York: Vault Inc. Hill, C. A., McDonnell, B. H. (2012).Research handbook on the economics of corporate law. Cheltenham, U.K: Edward Elgar. Lee, D., Swartz, M., American Bar Association. (2007).The corporate, securities, and M A lawyer's job: A survival guide. Chicago: ABA, General Practice, Solo Small Firm Division.

Yeah free essay sample

As a romantic poet, he brought into play all means of romantic expression and achieved perfect unity between content and form in his poetry. Lie Basis poetry has an intense subjective and self-expressive tendency, and his emotions were always expressed with momentum of an avalanche. Extreme exaggeration, apt comparison and profound imagination effected a high realism. When reading the lines, Slashing water with the blade of my sword, it flows on all the more raise my goblet, drown my dollar deep, yet it waxed doubly sore, readers cannot help being moved by the despair a midst the renouncement.This expressive technique is especially seen in poems Traveling to Titanium Mountain in a Dream: A Parting Song and Difficult is the way to Shush. Lie ABA often made extensive use of technique involving imagery, exaggeration, analogy and personification in his poems,concocting a vision of fantasy and mystique, in language that is brisk, lively and refined. We will write a custom essay sample on Yeah or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Lie ABA also wrote a number of poems from various viewpoints, including the personae of women. For example, he wrote several poems in the Uzi Ye, or Lady Midnight style, as well as Han folk-ballad style poems.Horace Horses lyric poetry comprises his seventeen Epode, and 1 03 Odes in four books. The former, which include some of his early work, are on a variety of political and satirical themes, with a few love poems. Most are written in an iambic meter, a longer line being followed by a shorter one, which is known as the epode, or after song. The first three books of odes were written between 33 and 23 BC, and reflect the events of the time. The fourth book was published in 15 BC. Horses odes are regarded as his finest works and are written in a variety of Greek meters whose rules he followed strictly. His other works include Carmen Secular, a poem to various gods, commissioned by Augustus to celebrate the Secular Games in 17 BC; three books of Epistles, Of which the third is generally known as the literary essay Ears Poetic; and two books of Satires the Latin word from which satire comes had the meaning of a medley of reflections on social conditions and events.Horace appears to have been a bit of a hypochondriac, while enjoying to the full his life, his work, and the position his work gave him in society. He died only a ewe months after his patron Nascent. Shops the tenth Muse In literary history and critical theory Shops greatest importance is to be found in her contribution to the idea of the lyric genre. Her work, which claims to be direct, impassioned, and simple and which is addressed to a circle of close friends and lovers rather than being impersonal or directed at connoisseurs, has significantly influenced the evolution of poetry.Her celebration of love has reechoed through the centuries not only in the work of translators and direct imitators, but also in all those other voices that have eared declare their love to be radically important, more compelling and serious than abstract notions of truth or justice or piety. At the same time Shops reminds modern readers of poetrys roots in magic and religion while occupying a firm place in Greek literary history as a metrical inventor and an expert practitioner of her art.Finally, she is widely recognized as one of the great poets of world literature, an author whose works have caused her readers to repeat in many different forms Stratas amazed epithet when he wrote that she could only be called a marvel. Shops was called lyrics because, as was the custom of the time, she wrote her poems to be performed with the accompaniment of a lyre. Shops composed her own music and refined the prevailing lyric meter to a point that it is now known as Sapphic meter.She innovated lyric poetry both in technique and style, becoming part Of a new wave Of Greek lyricist who moved from writing poetry from the point of view of gods and muses to the personal vantage point of the individual. She was one of the first poets to write from the first person, describing love and l oss as it affected her personally. Her style was sensual and melodic; primarily songs of love, yearning, and reflection. Most commonly the target of her affections was female, often one of the many women sent to her for education in the arts. She nurtured these women, wrote poems of love and adoration to them, and when they eventually left the island to be married, she composed their wedding songs. That Shops poetry was not condemned in her time for its homoerotic content (though it was disparaged by scholars in later centuries) suggests that perhaps love between women was not persecuted then as it has been in more recent mimes.Especially in the last century, Shops has become so synonymous with woman-love that two Of the most popular words to describe female homosexualitylesbian and Sapphic have derived from her. Yuri Poetry consists of a poem, such as a sonnet or an ode, that expresses the thoughts and feelings of the poet. The term lyric is now commonly referred to as the words to a song. Lyric poetry does not tell a story which portrays characters and actions. The lyric poet addresses the reader directly, portraying his or her own feeling, state of mind, and perceptions.

Marketing Plan Segmentation Essays

Marketing Plan Segmentation Essays Marketing Plan Segmentation Essay Marketing Plan Segmentation Essay Marketing plan Segmentation: Tortilla Aztec In a nutshell, segmentation is the process of dividing a broad market into specific target group. In marketing, segmentation is crucial in creating a successful marketing strategy, because marketers are then able to identify consumers who have common needs and applications for the relevant goods and services. For example demographics such as age, gender and ethnicity are one of the many criteria when segmenting a market. For our marketing plan, we have focus upon building a tortilla company. Tortilla, which is a key component in many Mexican dishes, is favored not only by Latin American, but has also become a very popular ingredient in many western and Asian foods. The concept of tortilla is that it acts like a bread; people can apply almost any kinds of vegetables and meats, fold it or wrap it (depending on the style or preference) and bite it, its as simple as eating a hamburger. The tortillas that many of us eat today however have lost its traditional value. Nowadays Tortillas are designed and manufactured for mass consumption, and as a result fresh organic ingredients are left behind. As a tortilla expert we want to put an end to the blunt asset of 21 SST century tortilla and so our company has gone back to the basics; cooking tortillas the style a Mexican street vendor would do (read product part for more detail concerning tortilla-making). This idea of authentic Mexican tortilla is what our company will be trying to capitalize on; we depend on the idea that people are still concern about quality, not quantity. In marketing terms we are focusing on consumer preference, which is essential for us to identify what market segment we are going to target. We start with measuring possibility. First Step: Measuring Possibility All marketers know that the size of the market must be big enough to be worth targeting. According to statistic Canada as of 2001 244,400 people of Latin American origin lived in Canada. That year, they represented almost 1% of the total population of Canada (Statistic Canada). In Vancouver alone, there are approximately 28,575 Hispanics, which is a surprisingly big number considering, the distance it takes to travel between the two continents. Conclusion: the sample size proves to be substantial for our Tortilla Company to continue. Second Step: Segment growth It is very important for every business to analyze the prospect for growth. First we look at the number of tortilla producer in BC and identify who they are. The leading pioneer producer so far is a company called El Comma based in Burnable. Their tortillas are distributed in most of the major authentic Mexican restaurants such as La Tequila, Don Guacamole (closed for business), Salsa Agave etc. Another competitor is a smaller company called Donna Elastic based in Surrey. Their products are supplied mostly in specialty food stores across British Columbia, although its main business is focused upon delivery orders. Other Tortilla manufacturers only river Log retails canals sun as save-on Ana gateway superman et K . From a Dustless point of view the segment growth prospect looks to be very bright. Assuming that there are only two major competitors in BC, we can still capture a market-share of approximately 25%, which is around 7500 of Mexican people. According to statistic Canada, 7500 of these people earn an average income of $28000 (lower than the Canadian average income of $30000) however still a relatively sufficient income. Our findings illustrate that these Mexican people demand homemade corn tortillas compare to tortillas produce by big international brands. However the resources are not easily available with only two major companies providing the service. In conclusion: the Vancouver Hispanic market segment still has a very big room to grow. Third Step: Formulate narrower markets (Latino Community and Mexicans) McCarthy and Perpetual suggest forming sub-markets around what you would call your typical customer, then aggregate similar people into this segment, on the condition to be able to satisfy their needs using the same Marketing mix. As previously discussed before, the central market we are targeting is the Latino community living in Vancouver, BC. Our main concern however is the Mexican community. This is where the 80120% rule applies being that Tortilla is the staple food in major Mexican dish. In the distribution and supply-chain analysis we have discussed the possibility of supplying Tortilla to major retailers such as Save-on-Food and Safely. This pursuit is quite risky, especially for a starting company like ours, because not only does it require a big investment (e. G. UAPITA for machineries), but also the fact our companys name has not been well established in the Tortilla business. It is a lactated risk however because of the following facts: For Mexicans to buy their Tortilla, they have to travel to specialty food markets, most of which are inconveniently located because of its walking distance to the nearest bus stop or Strain. Save-on and Safely on the other hand, are strategically located hence a more shopping friendly environment. The problem however is that quality homemade tortilla are only available in these boutique supermarkets. The tortillas sold in big retails are international brands such as Dittos where the product factory processed hence the poor plastic taste. This is where our tortilla company steps in; with our homemade authentic concept, we expect that there will be more incentive and attraction for more Mexicans to buy their Tortillas and along with their daily groceries. A win-win situation is at hand. Considering Other Markets (other possible area of growth) Previously we have also considered the possibility of aiming the Asian market, which is not surprisingly one of biggest market in Vancouver. We were looking at a specific sub-market with huge potential growth and we were lead to the Indian community. In BC alone, there are over 230,000 Indians, half of them residing in Surrey. Moreover with the Indian economy booming and IT outsourcing becoming the major part of the business, the continuity increase in the Indian population will surely double for the next coming years. This is backed by an analysis, which says India-based firms are starting to win larger-scale Canadian TIT contracts and growing six times faster than traditional Tier 1 providers in TO. Our analysis however results us in not entering ten market. Nine mall Drawler we race was culture. Nine Animal culture Known to De very strong are less likely to substitute their values to that of other cultures. This is shown from their preference of food. Curry the staple food for an Indian dish is not easily substitute and this is proven from our Tortilla survey; when sales, compare with what you usually have with your cu rry, would you say that this Tortilla is the best in terms of taste? 3 out of 30 Indians said no and 5 of them even gave the opinion of sticking with the traditional Indian Root when eating the curry because the two dishes already complement very well with each other. Likewise, we also discovered the Red Mole which is the other dipping sauce we used for the marketing survey asset much more delicious on the tortilla compared to when we dipped it in the Curry. In conclusion the taste off food blends in harmony when it is applied with the original traditional ingredients. This finding has led us to the conclusion of canceling out the Indian Market. Mainstream Market The mainstream market is a very broad market. It is the most dominant market and therefore has the biggest potential for growth. The people inside this market are usually not tied to buying one specific product; rather, they buy product that are in trend and replace it once it has gone out of trend. This is very apparent in markets such as technology and fashion where products come and go very quickly. The mainstream market for Tortilla can be found in big retails. As mentioned before, tortillas brands supplied in these big retails are well known international brands such as Dittos. The market sadly are used to consuming these low quality processed products and as a result many of them are not aware of what home made Mexican tortillas taste like. This situation however is an advantage for our company because of one important fact: our tortilla is a newly introduced product line. A new product line meaner that there is big room for growth and for our company to fully establish our tortilla in an existing market it will most likely require some time. For example, we need to consider factors such as Canadian housewife. These housewife play a vital role to our success in the mainstream market because they the ones who decide what goes inside the grocery; instead of the usual bread and butter for breakfast we can convince them to substitute to our low calorie home made tortilla. Once these housewife have gained more knowledge about our reduce and realized the benefit of it, we hypothetically have secured a very major part of the Canadian market Niche Market Another important contributing factor to the popular rise of Tortilla, is professional working segment. With their limited time constraints, this specific group of people prefers foods that are on the go and Tortilla is the perfect complement to this kind of lifestyle. An analysis also shows that Tortilla can fill up to 52% of your daily fiber needs and contains low calorie: perfect from a marketing standpoint because these office working people are assume to have high disposable income and therefore emend more quality alternatives such as the home made Tortillas our company produces. Another important trend we have realized is how much Vancouver people value healthy and active lifestyle. This is proven from little things such as the long lines in whole-food supermarket, the availability of vegetarian restaurants, the number of Luncheon stores across Vancouver and etc. Conclusion: Vancouver people, especially the locals are willing to pay for healthier alternatives, and with the concept AT our Menominee tortilla we can capture tons Log part AT segment. Ten market

Marketing cases Essay Example | Topics and Well Written Essays - 1000 words

Marketing cases - Essay Example Moreover, by establishing a headquarters that specializes in seeking to gauge consumer demand and key market trends and shifts, the ability of the franchises to anticipate and response to key market forces is exponentially greater than that of its closest competitors. With regards to whether Darden has differentiated and positioned its brands effectively, this is something of a two part response. Firstly, the level of overall success that the firm has experienced since it has transitioned Olive Garden, Long Horn Steakhouse, and Red Lobster from the prior ineffective models to what is seen today, the reader can rapidly see that the firm has expertly positioned these components to reap a vastly increased size of revenue. However, to say that these efforts have perfectly positioned the brands effectively would be to state that no further work is necessary. As a basic unit of understanding, although the firm has experienced a high level of success, there always remains a certain level of improvements that can further integrate the chains with the needs exhibited by a rapidly shifting climate of needs and desires among the consumer. Standardization is a powerful tool whereby a firm can seek to provide a level of expected service or goods to its customer across the range of its many market representations. However, although such a practice helps to simplify the consumer choices that might be acted upon, it portends the necessary danger of providing too high a level of standardization so much so that little if any differential is realized by the consumer with regards to whether one alternative is necessarily better than another. In this way, such a level of standardization can ultimately hurt the firm. With regards to whether or not the success of the Darden firm will continue to be realized, this is a question that a firm understanding cannot be integrated with unless the researcher knows key information concerning the way